Post-morteming Britney Spears

Jeff Leeds in the NYT analyzes Britney Spears’ commercial prospects after her much-ridiculed performance at the VMA’s Sunday night:

Endlessly mocked in the mainstream news media and the blogosphere, it has left her fans and her handlers bewildered. The show also left raw nerves: Ms. Spears’s label, Jive Records, sent a note to MTV chastising the network over the comments of the comedian Sarah Silverman, who took the stage immediately after Ms. Spears and referred to her children as “mistakes.”

With her first studio album in four years scheduled for release on Nov. 13, the music industry is debating whether Ms. Spears’s career can recover.

The story does not mention if Jive had anything to say about another of Silverman’s shticks, which involved stretching out her lips and turning her head sideways to approximate Spears’ shaved vagina.

But it does bear the marks of industry finger-pointing, notably from a record company distancing itself from its star:

The idea [to appear on the VMA’s] received a mostly cool reception from Ms. Spears’s principal advisers at Jive. But Ms. Spears’s entertainment lawyer, Gary Stiffelman, figured she could benefit from MTV exposure, and pressed her to sign on. Mr. Stiffelman also helped steer Ms. Spears to a new manager, Jeff Kwatinetz, about a month ago to guide her through preparations for the appearance. Mr. Stiffelman and Mr. Kwatinetz declined to comment.

Ms. Spears began a program of fitness training and choreography sessions to get ready, with executives from MTV and Jive receiving updates on her progress from her management. Shortly after the preparations began, though, Ms. Spears jolted the team by shaking up her coterie of advisers, ousting Mr. Stiffelman.


No comments yet. Be the first.

Leave a reply