Says the NYT:

On Tuesday CBS received ratings results that put an exclamation point on its troubles: the “CBS Evening News” recorded the worst five-night run in its history last week.

The program attracted an average of only 5.4 million viewers for the week, which a CBS spokeswoman, Sandy Genelius, said appeared to be the lowest it had ever received.

Emphasis added. The story puts a punctuation mark, a loud one, on the stories about Couric from last week to the effect that she and CBS brass had begun discussing her departure from the anchor chair.

Just a few days ago I wrote about Howard Kurtz spinning wildly for Couric on his CNN show, claiming she had seven million viewers. I wrote then she actually had just less than six, and we can see her ratings declining by another ten percent since then.

The amazing thing is that Couric began with thirteen million viewers. She has lost more than seven and a half million.

I want to be careful writing about this, because it all has nothing to do with her being female, or a blonde, or any of the other superficial things that come up. There are huge forces at work that Couric could not hope to combat: CBS can’t maintain a news division that can compete with a cable channel’s; and of course when you’re owned by MTV no one up top really cares about quality news coverage anyway. (Les Moonves is married to intrepid newswoman Julie Chen, the hard-hitting host of … “Big Brother.”)

All that said, Couric’s huge salary sucks money out of the newsroom; and she is by far the least qualified person ever to have sat in that chair. Everyone talks about her success as the host of the Today show, but few people talk about what a superficial and chirpy waste of air time it is. A couple of people have told me I sounded mean when writing about Couric last week. Forgive me for quoting myself, but this is why she doesn’t belong in the CBS anchor chair:

I took the time to watch Katie Couric announce she was leaving the Today show fourteen or fifteen months ago. Here’s what I heard: The first thing mentioned was Brian Doyle, a Homeland Security official who was busted for being a sexual predator online. Then came this, which I quote in its entirety:

COURIC: And welcome to “Today” on this Wednesday morning, everyone. I’m Katie Couric.

LAUER: And I’m Matt Lauer. Clearly, it’s a big embarrassment for the Department of Homeland Security. This agency is–is designed and supposed to keep us all safe and now their deputy press secretary is in some serious trouble.

COURIC: That’s right, Matt. Authorities arrested 55-year-old Brian Doyle on Tuesday evening and charged him with using a computer to try to seduce what he believed was a 14-year-old girl. It turns out, though, it was an undercover detective. We’ll have much more on that story just ahead.

We’ll also show you the dramatic congressional testimony from 19-year-old Justin Berry, the teenager we first talked to on Tuesday. He told Congress how he was victimized on online by more than 1,000 men. Now he’s angry that so little has been done about it. Matt:

LAUER: Katie, also ahead we’re going to have some crucial advice for women who are going to a bar or a party where drinks will be served. We’re going to go undercover to show you just how easy it was for our security expert to slip something into the drinks of some unsuspecting women.

Child porn… child porn… and mickeys! At 7 a.m.! It was a quick reminder that the real debate about Couric wasn’t that she’s a woman, that she’s a blonde, or that she shrieked at the help. It’s that she was the public face of a skanky network infotainment franchise.

The machinations the broadcast news organizations are going through right now are I think hugely overcovered in the national press; No one under 60 watches broadcast news, and it’s hard to see not only how the CBS News division has that much of its storied assets to protect at this point, but what options are open to it in the current media world. But there should be no question of the sort of newsperson Couric wasn’t when she took the job.

p.s. : The Times story contained these two paragraphs, side by side:

The poor results for CBS came in a week that included confirmation of a meeting in February in which Ms. Couric and her agent had discussed with Leslie Moonves, the chairman of CBS, and Sean McManus, the president of CBS News, the possibility that she might leave the anchor position sometime after the presidential election.

On Friday Mr. Moonves and Mr. McManus visited CBS News headquarters on West 57th Street in Manhattan in an effort to raise morale and offered their full backing to Ms. Couric, saying she would definitely continue as their anchor.

That’s good for morale: Lying to the troops.

____________

Previously in Hitsville:

Howie hearts Katie
Kurtz the lame
Couric, the debate, and the vaporization of CBS News
Katie Couric, a year later