The digital future: A Fantasia, with swearing

I’ve spent part of the last few days pondering a long LAT story on the movie industry’s ever-evolving home video plans—the nexus of DVDs, Blu-ray, on demand, etc. etc.

I wanted to get all the varying strands of the plans straight in my head—Disney tinkering with DVD release windows, Netflix’s new download box, the slow growth of Blu-ray….

Then I realized something. I didn’t want to get it all straight.

I didn’t care.

The problem with every one of the plans now under way is that they are about what the studios or cable or computer companies want to do, or what’s good for them.

The solution is to give consumers something that’s good for them.

I think the papers should turn the coverage around. The stories shouldn’t be about what Fox, or Apple, or Comcast, want to do. They should be about whether what the companies are doing measures up to what people might actually want or use.

After more than a decade dealing with all of the different entities that have provided me with media—various species of cable and satellite and ISPs, Netflix and the iTunes Store, Kozmo and Hulu, and all manner of other crude on-demand and pay-per-view services—I’ve pretty much reached my limit. So I thought about what I wanted, and came up with a helpful précis of what the benchmarks should be for digital distribution of movies and TV shows:

  1. I want to choose movies or TV shows to watch, when I want, from my TV screen. I want complete histories of shows (not just the most recent seasons, or part of the most recent seasons, or just some random, haphazard samples), and complete filmographies of directors and stars. (I really don’t care, by way of example, that Woody Allen didn’t make Take the Money and Run for United Artists, and it’s not part of the UA package. If I’m in the mood to watch an early Woody Allen movie, I want Take the Money and Run on the list.)
  2. I want a selection system based on a large database, with accurate capsule descriptions and intelligent keywording. I want it all done on an open system to allow networking with other movie and TV fans and browsing other folks’ recommendation and reviews.
  3. The database should be arranged on long pages and coded to preload, so paging through choices doesn’t involve five- or ten-second-long delays each time you hit the “next page” command.
  4. The download should start immediately and shouldn’t be delayed with promotional crap, bullshit corporate logos, legal enunciations, FBI warnings, previews, or anything in French.
  5. The viewing window doesn’t have to be indefinite. Let’s be reasonable. You aren’t always able to watch a given movie in one sitting. Six months—that’s reasonable. If I pay five bucks to watch a movie, I should be able to have it around for six months.
  6. If I buy the movie for download, I want the DVD extras, too, all accessible as the movie is playing, so I can switch easily to the filmmakers’ commentary, for example.
  7. Ixnay on the oxes-bay. (NetFlix and Apple, please take note.) I don’t want to attach another damn cord to the TV set, and I certainly don’t need another fucking remote. The studios and cable companies should agree on an open-standard cable box that will incorporate a new universal download system and not require me to use up another HDMI plug. (Many households are already juggling cable boxes, video game consoles and Blu-ray players.) Create the service, create the standards, and incorporate it into the cable box.
  8. Integrate the on-demand service with cable such that it doesn’t take three minutes and the pressing of nine different buttons to stop watching a movie and check CNN for a bit. The system should be designed to be used in real-world conditions.
  9. Do all of that, and then name your price. I’ll pay it.

The problem with this fantasy is that it requires all of the companies involved to play nice with a view toward making things easy on consumers. How they do it I don’t care, but it’s hard to envision the critical mass that all of the industries, collectively, need occurring if they don’t.


3 Comments so far

  1. Shawno June 18th, 2008 6:20 pm

    The day that a company comes out with a device that does all of this, and does it well, Sony will come along with its own device that does the same thing, except they’ll add one tiny extra feature to it, call it something else, claim its proprietary, and then the whole arms race will begin again.

  2. Gina June 19th, 2008 2:01 am

    And none of this is unfeasible since they practically do all of this on airplanes. Just flew to China with one of these nice devices with a touch screen in front of me - it was great: picking and choosing, downloading instantly, no delay, lots of choices, pausing for the pilot announcements….texting someone in a different row and so forth.

  3. Nick V June 19th, 2008 1:10 pm

    Re: #9 on your list about them naming any price:

    The problem would be that if even if all this could be done as you describe (which I doubt we will see in the next 5+ years until the studios/labels star going bankrupt/realizing their mistakes), there’s no way it could be price competitive. The studios themselves would sabotage it by making lesser services cheaper (see Hulu vs. iTunes). In the end it wouldn’t matter if people like you and me were willing to pay more for the convenience, the market would dictate that the cheaper but lower quality service would win.

    So in effect, your item #9 should require that the service be price competitive if it’s going to succeed.

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