Via Pitchfork, video of a new car ad featuring Cat Power singing “Space Oddity.” There are many things wrong with this, the first being greedy David Bowie.

The ad is hard to figure out, but it seems to be Lincoln making a play for aging and moneyed boomers, pricking up a teen memory or two with a Bowie tune. Marshall is there to add some postmodern edginess, the song’s futuristic sheen now anachronistic and the gender switch adding a bit of disruption as well, all in the service of promoting an overlarge car, Lincoln’s new topline luxury sedan, that gets 16 miles to the gallon.

The ad gets all revved up over the “Check ignition and may god’s love be with you” line, but doesn’t wait around to see the driver adrift in space after the technology fails.