MP3 blogs get with the program

Maura Johnston, the Idolator blogger, on an IFC panel discussion on the future of music journalism:

There is some old cohesion to the promotional cycles—because MP3 blogs have become more professionalized.  So they are posting MP3s that are sanctioned, and that are supplied to them by a promotional company. So there is a creeping promotionalism into it.

Link via the Daily Swarm. It’s a canny observation: We’re going to be seeing two sets of bloggers, the ins and the outs, the former gifted with promo material and the like, just as college radio DJs and alt-paper writers were back in the day. The new radicalism: Posting a deep cut.


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