That’s Tina Brown, of course, and what could that be the hedline of but another Howard Kurtz tongue bath of another media celebrity—another blonde female media celebrity.

The piece treads lightly around Brown’s decade of failures since she left her plum New Yorker post in 1998. Instead, Kurtz lets Brown’s self-serving view of the world predominate. Says Brown: “I’ve always liked the high-low mixture, and it seemed to me that was missing from a lot of the sites.”

Yeah, you don’t see that mixture much on the web!

We see Brown intrepidly overseeing the posting of a video on the internet, a talent that many kindergarteners have. (The onetime email-averse Brown spent months, Kurtz tells us, mastering “the tools of the Net.”) With similar perspicacity, she asks her staff what “hot movies” are coming out that week.

Kurtz blandly says that the site got 1.1 million unique vistors its first month. It is one of the skills of the professional puff-piece writer not to ask questions that might produce off-message facts. Alexa isn’t the best indicator of traffic, but if you look at its ranking of the Daily Beast you can see Brown’s site has been trending downward ever since that launch.

Kurtz doesn’t mention this, either, but you can get a taste of Brown’s skanky editorial standards in this Beast piece, by former Chicago Rep. Dan Rostenkowski, about corruption in Illinois politics. It begins with a sentence that would make most Chicagoans chortle:

During my career as a public official, I always tried to steer away from the minority of my colleagues who viewed public service as a potential commercial enterprise.

Rostenkowski, a cheap crook, “steered away” from people like that only because he didn’t want them getting near his own rackets. The former congressman refers obliquely in the piece to having been “disciplined for breaking the rules.” But nowhere in the piece is an unknowing reader told what he or she would have learned from any other reputable journalism site, that he’s a felon who ripped off hundreds of thousands of dollars from taxpayers.