Five years ago, U2 was promoting the iPod; now Bono is shilling for Apple’s most sophisticated iPhone competitor, the Blackberry, which is sponsoring the band’s latest tour.

The Moby Quotient on this will be low; no one cares about the song and the product isn’t that bad. But Bono has more money than god right now; note how the band went the extra mile for its tour sponsor by actually appearing in a TV ad for the product. And the worst thing is not only is the ad pretty derivative of that Coldplay iPod spot, as Maura Johnston points out—it’s not even as good.